CHAPTER TWO COACHING FOR BEHAVIORAL CHANGE Marshall Goldsmith A s leaders, we preach teamwork, but often excuse ourselves from its practice—and even more often fail to hold people in our organizations accountable for demonstrating the behavior associated with living this value (Goldsmith, 1996). If everyone, including senior executives, acknowledges this challenge, why is it so difficult for leaders to promote change among those whose behavior they can most readily influence—their direct reports…
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