Chapter: Fifteen
Title: Persuasive Presentations
Name:
I. Objectives: 1. Identify four action goals of persuasive speaking. 2. Distinguish between immediate behavioral purposes and ultimate goals. 3. Describe and utilize persuasive-speaking strategies. 4. Recall four ethnical guidelines for persuasive speaking. 5. State and utilize some persuasive-speaking skills. 6. Use some strategies for resisting persuasive appeals. II. Definitions: 1. Immediate Purpose – A statement of what you intend to accomplish in this particular presentation. 2. Ultimate Goal – A statement of purposes that could be achieved with continuing attempts to persuade. 3. Adoption – The listeners start a new behavior as a result of the persuasive presentation. 4. Proposition of Fact – An assertion that can be proved or disproved as consistent with reality. 5. Proposition of Value – A statement of what we should embrace as more important to our culture.

III. Main Points 1. In your persuasive speech you should have an immediate purpose and ultimate goal. 2. You should analyze your audience to determine when and how you are going to reveal your purpose to avoid having them dislike you and your message. 3. The four types of persuasive purposes are continuance, deterrence, adoption, and discontinuation. 4. A strategy you can use to persuade is argument (fact, policy, and value). 5. In order to persuade you have to provide proof (evidence that can be tested to prove its validity). 6. The three forms of proof derived from classic rhetoric are logos (logic), ethos (ethics), and pathos (emotional proof). 7. The steps to the Monroe Motivated. Sequence (Ehinger,1970) are Attention, Need, Satisfaction, Visualization, and Action. 8. The generally accepted ethical standards that govern a persuasive presentation are accurately citing sources, respecting information sources, respecting your audience, and reporting your opponent.

IV. Critical Thinking Discussion Ideas Over the last couple of months we have all been hearing and seeing many sources that are advertising the two candidates who are running for president this year. Along with these ads, we have been presented with a lot of false evidence. While viewing a commercial pushing for the re-election of Barak Obama, I took note of quite a few. First of all, one of the most critical points that have been hit on constantly is the issue of the deficit. Whereas former Governor Mitt Romney claims that Barack Obama has worsened the debt, Obama insists that he inherited such a large amount of debt from the Bush presidency that he has had trouble overcoming it. Also it is not hard to tell that nearly every piece of evidence presented in these campaigns have at some level been modified in order to make one look better or worst.
Ergo: There is a tremendous bias in all of the campaigns we have been we have been exposed to. After hearing these campaigns I feel as though I have been lied to in some way because we have been. There is no doubt that these failed evidence tests weaken the messages significantly.
Which ethical standards of persuasive presentations do you think are most often violated? Provide examples.
Carrying on with the presidential campaign example, I think that in those, all of the ethical standards for persuasive presentations have at one point been violated. And of them all the two that I believe are violated the most are the accurately citing of sources and showing respect to your opponents. For example when talking about the deficit occasionally sources will not be cited because the one who said what is being cited has no authority and therefor would inhibit the authority of the one presenting the corresponding facts.

V. Audiovisual and Other Resources
My group that has represented this chapter had very great presentation on PowerPoint but could have made the PowerPoint more funny or