Business-to-business messages are sent in a variety of forms, and with a variety of purposes. It is important to understand how to write a business-to-business message in a variety of methods to be effective in business (Roebuck, 2006). This article will present three business-to-business messages, analyze these messages using the communication process, and discuss whether the message and technology were appropriate given the environment and purpose.
Example 1
From: Mathews, Diane (Shipping Department)
Sent: Friday, November 12, 2010 1:22 PM
To: Kent, Brittany
Subject: Order #332211
Hello,
This message is to confirm your order #332211. It has been received as of November 12, 2010, and it will be shipped on November 13, 2010. The estimated arrival date of this order is November 17, 2010. If you have any further questions or concerns feel free to contact me.
Thank you for your patronage,
Diane Matthews
T 800 265 5544
F 800 265 5547 dmatthews@ optonline.net
345 Lake St.
Monroe, NY 10990
Dunes Paper Corporation
The communication process provides important information about business-to-business messages and how to communicate thoroughly. The purpose of this message is to confirm an order and provide shipping information. The sender of the message is Diane Matthews of the Dunes Paper Corporation. The receiver of the message is Brittany Kent, the manager of Loyal Law Firm.
The message consists of words and order numbers. The environment that this order is sent and received is through the internet, and the technology used is email. The lack of further details is the noise that is possible with this type of message. This type of message does not require feedback unless there is a question or concern about the information stated in the message.
The message and environment were appropriate given the environment and purpose of this message. The message was short and to the point which is a trademark of email. This business-to-business message serves the purpose as well, but the message could have benefited from more information such as a tracking number.
Example 2
From: Kent, Brittany
Sent: Friday, November 16, 2010 1:22 PM
To: Mathews, Diane (Shipping Department)
Subject: Re: Order #332211
Dear Mrs. Matthews,
Thank you for the quick response and processing of my order # 332211. I have received my order, but it appears that there are two less boxes of paper than the order asked for. I understand that mishaps occur on occasion, and I would like the two boxes to be shipped with my next order on November 26, 2010.
Please let me know if this solution seems fair to you. I look forward to doing business with your company in the future.
Sincerely,
Brittany Kent
T 800 235 5114
F 800 235 5117 bkent@ optonline.net
3 School St.
Buffalo, NY 12223
Loyal Law Firm
The communication process suggests that the purpose of this business-to-business message is to request that a conflict in an order to rectified. The sender of this message is Brittany Kent, and the receiver is Diane Matthews. The message acknowledges that only a partial order was received; it states an option to resolve the matter. The environment is the internet, and the technology used is email.
The noise is the receiver's inability to here the tone of the sender when speaking about rectifying the situation. The receiver can assume that the sender is not extremely unhappy with the mistake because of the choice of words, but it is not guaranteed because of the