directions. (Samsung, 2015). The strategic fit of a product within a company is how that product is seen as appropriate with respect to an organization's overall objectives (BusinessDictionary, 2015). The smart outlet is a next generation device that will help solidify Samsung’s position as a market leader. Samsung’s strategic an innovation mission is ‘We imagine ground-breaking new ways to discover share and learn. Then we make them real, so people around the world will have access to the intelligent information…
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