Development of Facebook and Its Popularity Over Twitter Essay
Submitted By rabico123
Words: 1443
Pages: 6
Describe the development of Facebook and why has it become more successful than twitter?
Facebook was launched in 2004 by a group of Harvard students but mainly by Harvard dropout Mark Zuckenberg. The concept was targeted to only those who attended Harvard, which created a huge intrigue from other universities concerning Facebook. Through time Facebook started to expand to nearby universities until a point that almost every American university was part of the Facebook niche. At this point, the market strategy of Facebook was effective as it created a huge curiosity and “attraction” to those whom couldn’t join, thus when Facebook was finally open to the public, it allowed a fast development throughout the whole world. The Expansion of Facebook can be studied in various segments such as marketing strategy, advertisement policies, globalization and in addition, the social networking phenomena.
There were two types of growth in Facebook to contemplate; the first one was the slow growth within the US due to restricted access and the exponential growth internationally.
As stated before, Mark Zuckenberg and company very well devised the marketing strategy for Facebook right from the start. The first step to take into consideration is that Facebook was only open to Harvard students at which point it didn’t have a strategy. Post-Harvard is when the social network commenced its journey to becoming the biggest networking phenomena.
As Facebook was only open to Harvard and neighboring universities, marketing of what Facebook was had began in an invisible way. The reason I say this, is because there wasn’t any advertising, speeches or any kind of marketing plan to how to expand Facebook, it used the best technique possible, customer loyalty and gossip. Until 2006 within the US, Facebook had approximately 12 million but then comes in the second part of the development of Facebook; when it went international.
The moment the social network was open to anyone with an valid email and aged 13 above, the growth of Facebook hit figures between 150% to 300% yearly based and by the end of 2007 it had 50 million, by 2008, 100 million and by 2009, 350 million[1]. These growth figures are shown in appendix 1.
The rapid growth of Facebook was due to the necessity to be linked with everyone and now countries like Brazil, India and other African nations are starting to join the niche market.[2]
Features that it offered were unique, from taking a photo and sharing it with the whole world to online Facebook messenger, from poking someone to playing games against your friends. At this point, Facebook had implemented so many ideas that not having online profile was pondered to be old fashion.
The second factor to consider in the role of other businesses on Facebook as online advertisement became one of the main bases of the social network. Facebook only started giving space to companies on the webpage after it had enough users, as it would allow them to charge high amounts. Businesses saw a huge opportunity for the following purposes; Fast advertisement as it could be set up within days and Facebook has users of different ages, different background’s, different nationalities thus the company would be able to target a huge audience. By online advertisement, employees of the businesses were also starting to use Facebook and it wasn’t just considered teen phenomena but a global phenomena.
By 2011 Facebook had 800 million users and the latest figure for 2012 is currently 845 million users. Although it seems it was all easy, the truth is that throughout the development, Facebook had to overcome various obstacles and the first one to consider is Privacy issue.
In 2009, Facebook changed their privacy issue “forcing” users to share their updates with a bigger audience and could now be found in search engines such as Google and Yahoo, being highly criticized by the public. “Critics said the changes were unwelcome and "nudged" people
Related Documents: Development of Facebook and Its Popularity Over Twitter Essay
Facebook: An Annotated Bibliography Craig, Wilson “Facebook Updates Are Just His Cup Of (yum!) Tea.” Nov. 2009, Web. 10 Sep. 2012 http://www.usatoday.com/life/columnist/.../2009-11-11-final11_ST_N.htm. This source discusses various Facebook statuses and the new phrase that has been coined, author Wilson Craig stated “Facebook Stalking.” The term that has arisen most recently is “Facebook stalking?” People will admit to checking other people’s profiles regularly saying, Wilson Craig…
the internet 100 hours of videos are uploaded to YouTube, 277k people are log in to Facebook, 100,000 neet tweets are sent and 3,600 pictures are shared on instagram. Mark Zuckerberg forever changed the world when he launched thefacebook.com ing Febraury of 2004. Mark’s original goal was to connect college kids. But ten years later approximately two billion people are using some form of social media. Facebook, Twitter, Instagram, Google+, YouTube, Vine and Tumblr are just a few of the social media sites…
The social networking site, Twitter, is the current issue of controversial News Feed feature, due to its displays a sign of allowing stalkers. Majority of the people are acting like a status freak, non-stop checking friends’ status updates and updating own status. Alif (2009) argues that with the constant self-info are showed on the Twitter News Feed, its obviously gives a sign that stalkers are welcome. Twitter is the better ultimate stalker tool. It because of Twitter is more of micro-blogging service…
the popularity of putting advertisements into 6 different platforms, average click-through rate of product and last but not least, to determine at least a 3% click-through rate in all advertisements. In the following data analysis, it has shown that 4 designers perform correspondingly to their peers. More jobs are advertised on other social media sites, accounting for 25%. Both product 2 and 4 have highest click-through rate on Twitter, whereas product 1 and 3 are on MySpace and Facebook respectively…
Executive Summary First and foremost, our world today is more connected than ever before. Over the last decade – especially the last five years – this connectedness has been most influenced due to the proliferation of the Internet, the immense popularity of social networks and the rapid rise in smartphone usage. This hassled to the rise of a new kind of traveler who is not only increasingly connected to thousands of people in his/her virtual networks, but also uses these networks to find recommendations…
Social Web “The development of the social web--the set of digital tools that allow people to connect with one another and share their stories—offers extraordinary potential to change what voices get heard in the global conversation. This is unlike anything the world has seen in a thousand years.” (Zandt 2010).The social web is growing at a phenomenal rate. It is a network that links people, organizations, and concepts together. In the Web 2.0 world, you have your real world friends and you have…
HD(high definition) making WPTV a leader in innovative technology. WPTV needs to increase viewers and viewer participation through the implementation of wireless applications and an interactive TV broadcasting. It has formed an interactive media development group to help aide in the incorporation and integration of an…
wish to buy, sell, exchange or trade used goods and services, by posting a Free Ad on the website. People could use this classifieds platform to search for any product that they want to buy directly from individuals. OLX has been immensely successful over the years and has pioneered the concept of C2C selling in India by introducing the concept of buying and selling of second hand and pre-owned goods directly between individuals. OLX is an ad-supported model where they run sponsored links on the listing…
A CASE STUDY OF ONLINE SOCIAL NETWORKING AT WORKPLACES IN GHANA Kwabena Adom Asiedu ID: 2760206 Submitted To the Regent University College Of Science And Technology In Partial Fulfillment of the Requirements For The Degree Of Bachelor Of Science In Management With Computing 2010 1 ABSTRACT This is descriptive study which adopts a case study strategy to identify the perceptions of employers and employees in Ghana about productivity and online social networking at the workplace. A number…
E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Online Product Viability The Book Rack is one of the largest groups of independently owned book stores in the United States. Each of the stores is connected by a common thread while maintaining sparks of individuality in each of their different locations. The Book Rack located in Oak Harbor, Washington, also known as The Book & Comic Rack, is one of these individually…