factors that assigned to external element: Political, Economic, Social, and Technological and very similar to SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats. PEST analysis is simple and helps to understand market, position. It can be also used for planning, developing, and research. There is big – sisters factors, such us World Trade Organization (WTO), Emerging Markets (BRIC), Kyoto Protocol and Rio Summit that concerns climate change. The WTO has to look that international trade runs…
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