Comm 292 Chapter Notes Chapter 1: Introduction to OB? What is OB? Field of study that investigates the impact of individual, group, and structural behavior within an organization. Applying such knowledge helps improve organization effectiveness. Challenges for OB in 21st Century: Individual Level: Managers and employees need to learn to work together, despite different personalities, perceptions, values, and attitudes. Greatest issue is the not knowing how to behave ethically in the face of…
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