MKT 3353/W205/Hybrid Assignment 2 – Develop The Creative Brief Feb 5 2015/Casson Assignment 2 – Develop a Creative Brief – 15% Assessment This is a grouped assignment that is linked to, and cascades out of Assignment 1 – Communications & Marketing Objectives. Students must read Chapter 7 Creative Strategy Decisions and Chapter 4 Communication Response Models, to complete this assignment successfully. What is a creative brief and what components must I include? Creative briefs are used to keep marketing…
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