Assessment Task 1 Identify Marketing Opportunities

STUDENT NAME: Zaryab Ahmed
STUDENT ID: 200911017
ASSESSOR NAME: Amanda
SUBMISSION DATE: 27/05/2013

Executive Summary
BBQ fun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQ, outdoor furniture and BBQ accessories will position BBQfun as best in class for outdoor-lifestyle retailing.
BBQfun will reinvent the way people shop for outdoor-lifestyle products. BBQfun will build its reputation on offering the fullest assortment of products possible in our chosen fields, incorporating both local and imported goods with products possible in our chosen fields,
The outdoor-lifestyles patron today relative to yesterday is more sophisticated in a number of different ways.
Item quality: the preference for high-quality items is increasing as customers are learning to appreciate the qualitative differences.
Unique: our patrons appreciate the opportunity to include outdoor-lifestyles in their home that stand out from mass produced and sold low quality items.
Selection: people are demanding a larger selection of choices, they are no longer accepting a limited offer in outdoor-lifestyles.
Technological developments, with the broadband rollout across greater Brisbane and the rest of Australia, are opening up significant opportunities for internet shopping and for providing information for our customers about our product range. 1. (h) New and emerging markets
The report offers a comprehensive picture of the outdoor furniture industry for ten European countries, analyzing the sector performance, product trends, type of destination, distribution channels, the competitive system and its main actors.
The report offers data on production, exports, imports, consumption of outdoor furniture by country.
For each country imports and exports of outdoor furniture are broken down by country and geographical area of origin/destination.
An overview of product trends (materials, colours..) and of the distribution