Apple is Talking to TV Programmers About its Own Web TV Service
1. Although Apple has spent years considering entering the TV business without ever executing the particular initiative, it appears as if the multinational corporation is presently ready to try again. After multiple past attempts to emerge in the TV business, the company has ever since been trying to brainstorm different strategies. According to industry executives, Apple is currently immersing itself with TV programmers regarding deals that would allow the company to offer an “over the top” pay TV service similar to Dish’s and Sony’s launches. The line of thinking behind Apple’s business venture is that this service would put together bundles of programming and sell it directly to consumers via the Internet. In other words, Apple would not be drastically altering the way TV works in today’s technological world, but rather offering its individualized version including its own interface and user experience. With a most recent plan to collaborate with pay TV providers such as Time Warner Cable, Apple wishes to provide hardware/software to those companies’ customers. Apple has apparently presented demos of the proposed service; however, startup seems to be in the early stages with specific uncertainty about pricing and timing. Overall, the well-known consumer electronics company seems to be continuing its TV entry based on updated strategies and current trends. Based on this article’s description of Apple’s strategic initiative, I believe the recent attempt is in response to formal planning more so than unforeseen events. As the article states, Apple has been pursuing its TV emergence for quite some time with diverse strategies evolving amongst the years. Consequently, the amount of formal planning that has gone into the business venture appears to be elaborate in a particular way that enough time has passed for the company to further identify all of its internal strengths and weaknesses as well as external opportunities and threats. Conducting these certain marketing analyses is something that