1.
Introduction and Background Section:
Apple and Samsung Electronics Industry
Samsung’s Competitors: SK Hynix, Toshiba, LG Display, Sanyo, Dell, Western Digital, Apple inc, Sony, Texas Instruments.
Primary product: Consumer electronics, semiconductors, ships, telecommunication equipment.
Services: Construction, Financial, retail.
Apples’ Competitors: Samsung, LG Electronics, Lenovo, Huawei.
Primary products: Mac, ipods, Iphone, Ipads, Ipad mini, Apple tv, OS X, ilife, iwork, iOS
Services: Apple store, mac app store, itunes store, ibooks, icloud.

2.
Apple a publicly traded company.
Samsung public company listed on the SEOUL stock exchange.

3.
Samsung: Founded on March, 1 1938 by Byung-Chull Lee started out selling dried Korean fish, vegetables and fruits. Had its own flour mills and confectionary machines, its own manufacturing and sales operations that eventually evolved into a modern global corporation. Traditional

Apple: Founded by Steve jobs. The creation of the first apple computer and corporation was April 1, 1976. Did not begin to takes off until 1977 when Apple II was debuted.
4. Apple’s CEO: Timothy D. Cook
Key Executives: Eddy Cue, Craig Federighi, Jonathan Ive, Peter Oppenheimer, Dan Ricco, Phillip W. Schiller Bruce Swell, Jeff Williams
Employees: 80,000
406 retail stores located in Australlia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, United Kingdom, United States.
Sales: refer to appendix
Market share: refer to appendix
Industry ranking: 2nd
Samsung: CEO: Kwon Oh Hyun, BOO-Keun Yoon, Jong-Kyung Shin, Swang-Hoon lee, Min-soo-ahn, San-hong lee, Gee-sung Choi.
Employees 427,000
Eight overseas market
US, France, Italia, Germany, India, China, Korea, Japan
Sales: refer to appendix
Market share: refer to appendix
Industry ranking: 1st
5.
Organizational effectives / ineffectiveness
6. Vision by 2020, inspire the world, and create the future
Apple: Design macs, the best personal computer in the world.
7.
Environmental Analysis Section:
1.
Develop cost-effective, long-term solutions for environmental issues.
2.
3. increased use of the internet,
4.
Customers, Share holders and investors, suppliers, industry associations /research instutites/ civic groups, government, community, employees.
5.
Organizational culture section.
1.
Samsung:
Universalism/partciulism
Individualism/communitarianism
Internal/external
Specific/diffuse
Netural/affective
Achieviement/ascription
Past/present/future
2.
3.
Social Responsibility & Ethics
1.
Samsung: Trains CSR principles to their companies and other partner companies. Fully committed to complying with local laws and regulations.
2.
3.
Samsung’s CSR has increased their income
4.
Apple:
1.
Committed to ensuring the highest standards of social responsibility.
A follower in terms of ethics.
2.
Losing money from their CSR plan
3.
4.
Planning and strategic Analysis:
1.
Samsung: Learns from competitors, does not ignore customers.
2. SWOT
3. Five forces analysis
4.
5.
6.

http://www.samsung.com/us/aboutsamsung/sustainability/partnercollaboration/download/CSR_Support_for_Business_Partners.pdf http://www.samsung.com/us/aboutsamsung/sustainability/sustainablemanagement/download/SamsungValueCode_ofConduct.pdf http://news.ninemsn.com.au/technology/2013/12/10/10/13/samsung-handed-lesson-in-damage-control http://www.digitaltrends.com/mobile/galaxy-s4-catching-fire/ http://bgr.com/2013/12/09/galaxy-s4-fire-youtube-video-takedown/ http://www.forbes.com/sites/johnellett/2013/04/24/3-keys-to-samsungs-latest-csr-initiative/ http://www.forbes.com/sites/csr/2011/08/12/where-is-apples-social-purpose/
http://www.huffingtonpost.com/fran-hawthorne/apples-appalling-ethics_b_1651264.html