Essay Title: Compare, Contrast and Evaluate Apple and Samsung Companies.
Word Count: 918
The purpose of this essay is to compare, contrast and evaluate the two major competitor companies: Apple and Samsung. This essay begins by discussing the market value of the both companies. It will then turn to discussing the product portfolios of Apple and Samsung, and then examines the service and it concludes by evaluation. Firstly, Apple is very similar to Samsung with respect to the size of the companies. Steve Jobs and Steve Wozniak, two important people who were expelled from a college, founded Apple Company in 1976, when the first Apple computer was released. (Nostoptechnology, 2009) Unlikely to Apple, Samsung was founded in 1938 by Reference list:
Apple (2012) [Online]. Retrieved from: http://store.apple.com/us [Accessed 20 October 2012].
Archer, A. (n.d.) The History of Samsung Mobile Phones [Online]. Retrieved from: http://www.ehow.com/about_5211891_history-samsung-mobile-phones.html [Accessed 20 October 2012].
BBC (2012) Apple awarded $1bn in damages from Samsung in US court [Online]. Retrieved from: http://www.bbc.co.uk/news/technology-19377261#TWEET205825 [Accessed 20 October 2012].
Bellis, M. (2012) Inventors of the Modern Computer [Online]. Retrieved from: http://inventors.about.com/library/weekly/aa051599.htm [Accessed 20 October 2012].
Brooks, A (2012) Apple Hires Dixons CEO John Brewett as Retail Chief [Online]. Retrieved from: http://www.worldofapple.com/archives/2012/01/31/dick-sons/#more-7430 [Accessed 26 October 2012].
Daily Mail (2012) Apple becomes biggest company in U.S. history [Online]. Retrieved from: http://www.dailymail.co.uk/sciencetech/article-2191088/Apple-biggest-company-U-S-history-stock-reaches-623-BILLION.html [Accessed 20 October 2012].
Social Studies Strategy: Compare and Contrast What: Compare and Contrast is a strategy to analyze similarities (likenesses) and differences of two or more places, people, events, or things that are being compared “What has changed – “then vs now”? “What are the sims vs the diffs? Why: “Why did things change from “then to now”? “Why are there differences between “this group” and “that group”? “If there similarities, why is that?” How: Basically, how are they different…
Comparative essay: IPhone vs. Samsung phone Technique: Point by Point In the 21st century, the smart phone has already become an indispensable instrument in human life. Human beings rely on smart phones in recording everything in their daily life. There are different smart phone manufactures all around the world such as Samsung, Apple, Nokia, Motorola and so on. Among the smart phone manufacture, the Apple and Samsung smart phone manufacturer are the leader in the smart phone world. Thus, the products…
Samsung and Apple… Brothers?! (Compare and Contrast Essay) Samsung and Apple are considered as the two of the greatest electronics manufacturing companies throughout the decades (and the biggest rivalry amongst all of the companies too). The two companies were continuously compared with all sorts of electronics from phones, laptops, and tablet PCs with each other. Then, there was a phone that would start another argument amongst “Samsung-heads” and “Apple-heads” and this phone was the Galaxy S3…
1.0 Introduction APPLE Apple Inc., formerly Apple Computer, Inc., which is a multinational corporation that creates consumer electronics, computer software, and commercial servers, and a digital distributor of media content. On 1 April 1976, Apple was established in Cupertino, California and incorporated on 3 January 1977. The founders are Steve Jobs and Steve Wozniak who started with a Apple’s computer company in the year 1976. Apple has expanded into a very complex company that specializes…
Microsoft and Samsung Name: Institution: Course: Date: Microsoft and Samsung Introduction Marketing strategies are ways in which an organisation positions itself in the market where it operates and towards its competitors in the same industry (Ranchhod & Gurau, 2007). The aim of marketing strategies is to give the company a competitive edge over their competitors. Marketing strategies should be developed and implemented in order to utilise the organisation’s strengths. This is in taking advantage…
to customer segments has on brand loyalty, value perception, and customer advocacy (Buyology, True Story, etc) • Think about iconic brands (pairs of them to compare and contrast) and who they are targeting? Does the brand map to the customer personality? How? Virgin, BA; Addidas , Nike; Mercedes Benz, Audi, and BMW; • Be prepared to compare the marketing approaches different brands take based on the ‘archetype’ they represent? • Why do you think the different brands are in alignment to their target…
comparison price) iv. The 3 brand context increases the likelihood of preferring the higher priced options v. The Samsung provides the anchor that makes the JVC appear to be reasonably priced vi. Comparative Advertising- Comparative brand is the referent. 2 objectives in using an anchor in comparative ads: (Upward adjustment is better!) 1. Assimilation or “in” with the anchor, & 2. Contrast or “out” & diff. From the anchor vii. Outcomes over Time & Satisfaction (A retrospective feeling): Cons want smaller…
