to customer segments has on brand loyalty, value perception, and customer advocacy (Buyology, True Story, etc) • Think about iconic brands (pairs of them to compare and contrast) and who they are targeting? Does the brand map to the customer personality? How? Virgin, BA; Addidas , Nike; Mercedes Benz, Audi, and BMW; • Be prepared to compare the marketing approaches different brands take based on the ‘archetype’ they represent? • Why do you think the different brands are in alignment to their target…
Words 2006 - Pages 9