Executive Summary A&W Restaurant has a large range of target market. This is because they are serving fast food that can be consume by all people such as children, families, teenagers, adults and late adults. As we all know A&W use to be famous and likeable by all people. But now days A&W are no longer the first choice of people eats fast food. In order to regain their name and rebrand it, we have decided to improve their four P’s which are product, price, place and promotion. Four…
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