Executive Summary A&W Restaurant has a large range of target market. This is because they are serving fast food that can be consume by all people such as children, families, teenagers, adults and late adults. As we all know A&W use to be famous and likeable by all people. But now days A&W are no longer the first choice of people eats fast food. In order to regain their name and rebrand it, we have decided to improve their four P’s which are product, price, place and promotion. Four C’s also will be discussed from the customer’s perspective and point of view, which are customer solution, customer cost, convenience and communication. While Direct Marketing will be used to solve their problems and at the same time to improve they had failed to capitalize their brand in Malaysia and had given ways to other fast food restaurants to branch out and concurs Malaysian fast food market. Marketing Strategy Online Marketing Blogs During the re-launch, we will also engage the help of successful bloggers to help promote A&W website and brand. We will invite some of the famous blogger to try our new products and services and hope that they can spread the news over their blogs to attract more followers to visit A&W website. Many in the past have over looked the power of bloggers. Bloggers have the power to influence their faithful followers. Successful bloggers have thousands of followers. This will increase our outreach to the public. We will also reward the blogger who talk about us the most through their blogs. Top three bloggers who talk about us the most through their blog by sharing, posting and commenting will be rewarded. In order to expand A&W online business, blogging can make a significant difference in their marketing effort to attract more visitors to their site. As per data available it was found that website can get 55% more visitors by using blogs as compared to those who do not blog at all. Forums In addition, we also will register forum to help advertise A&W website and brand. Because, people nowadays will use online forum to search about the products they want to buy or nice restaurant
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Katherine Mansfield's "Life of Ma Parker": Women's Plight Katherine Mansfield's "Life of Ma Parker" presents the plight of Ma Parker as a working-class woman at the turn of the century, in terms of her position in the sphere of the family and in the sphere of society. "Life of Ma Parker" is a story of a widowed charwoman. Like Miss Brill, Ma Parker is a very lonely woman, but their equally painful story is told quite differently, mainly because Mansfield supplies no…
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Wing Jierong Ma 2113 W. Pampa Ave. Mesa, AZ 85202 (480)388-5805 Jma55840@gmail.com September 21, 2014 JPMorgan Chase 1744 E. Southern Ave. Tempe, AZ 85282 Dear Hiring Manager: Please accept my application for a telephone banker for JPMorgan Chase at the Tempe branch. I found this advertisement on LinkedIn professional network and I feel my experience and my knowledge of finance make me a qualified applicant. I have four years of experience as an assistant manager at a restaurant where I handle…
The necessity to have an effective business has come to be completely recognized, this achievement will typically be governed by the effectiveness and efficiency of training as well as development. Training permits employees to train in the direction of affecting the organization towards its objectives and visions. Businesses have a necessity to participate further in preparation new training platforms in order for the business to move smoothly.…
