perceived risk is an important factor that affects online consumers’ purchasing behavior. In this paper, the first empirical research was about the dimension structure of consumers’ perceived risk (CPR) for the overall process of B2C E-Commerce, and eight dimensions of consumers’ perceived risk were ascertained by confirmatory factor analysis, i.e. perceived health risk, perceived quality risk, perceived privacy risk, perceived economic risk, perceived time risk, perceived social risk, perceived delivery…
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