with a taste, and stomach, for whisky, would never be able to differentiate between different brands of whiskey by taste alone. Why then would this majority, rich or poor, care about what brand of whiskey they purchase? The answer is effective advertising that appeals to different groups, lifestyles, uses, and in the case of the two ads I will be comparing, different levels of wealth. My first advertisement is for Jack Daniels “Old NO.7 Brand”. Standing out is the classic Jack Daniels bottle we…
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