greatest value lies in the rich trove of examples checklists and warnings that provide both students and practitioners the kind of hands-on guidance they need to do social marketing well. EXPANDED COURSE DESCRIPTION Think of this course as a workshop for the preparation of a Social Marketing Plan. Each week we take a specific area of the marketing plan as it relates to social marketing, and with each other as resources, work with a series of theories, questions, charts, diagrams, tables to focus…
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