Company G
1-Year Marketing Plan
Student Name:
Student ID:
Date:
Student Mentor Name:

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of
This technology also adds a safety feature to the device that is unheard of in this market currently. The outer shell of the HT Elite Rotisserie Toaster/Oven will stay cool to the touch!
Consumer Product Classification
The HT Elite Rotisserie Toaster/Over would fall into the “shopping” category of the three-way consumer products classification system. It would be purchased much less often than a convenience item. Our customers would spend some time researching different brands and models until they learn that the HT Elite line is more advanced and has more features than the rest of the industry. Being that it isn’t a convenience product, the target market will be much smaller; Company G will employ a very specialized marketing and promotion structure to insure that we will reach customers in very select markets to yield the best return on our investment.
Target Market
Our team has been hard at work product testing and researching target markets and have found that the HT Elite Rotisserie Toaster/Oven will be very well received. We believe the target market will be tech savvy consumers that are in the age range of 18-55 years. These consumers are the ones that are the first in line as new technology comes out. They are also the ones that have an active social life and spend a good amount of time on social media documenting their lives.
The combined household income for the target market will likely be around