Proctor and Gamble Abstract Proctor & Gamble (P&G) Company is the world’s largest consumer-products company and it is unlikely that most Americans and many people worldwide do not use a P&G product of some kind daily (NG, 2014, para 1). Today, P&G’s innovative consumer-product branding strategy allowed it to nurture its premium goods to be able to overcome pricing pressures (Hartley, 2011, p. 31). During the 2008 recession, P&G faced extensive economic pressures that were exacerbated…
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