m e p a g e : w w w. e l s e v i e r. c o m / l o c a t e / e m j Factors influencing popularity of branded content in Facebook fan pages Ferran Sabate a,*, Jasmina Berbegal-Mirabent b, Antonio Cañabate c, Philipp R. Lebherz d a b c d Universitat Politècnica de Catalunya • BarcelonaTech, Department of Management. C. Jordi Girona, 1-3, Edifici C5. 08034, Barcelona, Spain Universitat Internacional de Catalunya, Department of Economy and Business Organization. C. Inmaculada, 22, 08017, Barcelona, Spain…
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