strategies * Strategy: * * * A Marketing Environment Analysis Framework * * * Really know this – read in book * Current Social Trends going green * Cooperative advertising – brands pay to be featured * Boston Consulting Group Matrix Stars (MS: H, MG: H), Question Marks (MS: L, MG: H), Cash Cows (MS: H, MG: L), Dogs (MS: L, MG: L) * Cash Cows: Tide Detergent * Question Mark: Probiotics * Dogs (1) Divest –…
Words 4551 - Pages 19