Contents

1. Abstract...........................................................................................1
2. Introduction....................................................................................1
3. An analysis of strategic capabilities of eBay....................................2
4. Identify the competitive advantages of eBay..................................2
5. eBay SWOT analysis.........................................................................2
5.1. Strengths......................................................................................3
5.2. Weaknesses..................................................................................3
5.3. Opportunities...............................................................................3
5.4.Threats..........................................................................................3
6. Conclusion.....................................................................................3
References..........................................................................................4

Analyze eBay organization’s strategic capability using appropriate framework(s)
1.Abstract
The main purpose of this report is aimed to analyze how eBay’s strategic capabilities can provide sustainable competitive in the market. eBay is a USA internet consumers that customers are multinational companies(Viegas,2006). Nowadays, it became the internet bubble and a remarkable success online sopping website. In the next paragraph will discuss the strategic capability of eBay in details.
2.Introduction
Strategic capability refers to the ability of enterprises, allows it to survive and successfully competitive strategy to enhance its value over time. While strategic capability not used to taking into account the business strategy, it focuses on the organization’s assets and resources and market position, projection of how good. In the future it will be able to use the strategy. There is no single approach or common metrics for measuring of attention to strategic capabilities(Capasso,2005).
3.An analysis of strategic capabilities of eBay

On the one hand, through to look at about the short case study it can be find out the main capabilities of eBay. The market strategy capability makes it possible for buyers and sellers interact with and have not seen each other, also product prices and interconnection eBay advertising strategies and other firms like Yahoo will help to keep the competitive advantage of eBay. Johnson et al(2009) argues that such linked or union will allow eBay to use technical skills can be in the form they are in.
On the other hand, eBay’s advanced software development according to the sellers and buyers need to create a virtual world market. Especially, eBay’s complex IT infrastructure allowing daily customers without large companies trade. Through the provision of individual action and online store, eBay removed physical barriers between buyers and sellers. eBay has created an open market ,is more community to connect people from different countries.
However, eBay organization in the development of their business strategy will try as much as possible to determine how other companies help its business doing well(Wiley,2001).
4. Identify the competitive advantages of eBay eBay is the best action website, risk of low selling price, product depth on eBay.
5.eBay SWOT analysis
5.1.Strengths - the world’s largest internet market, it have powerful force for other online retailers. It has special business because of it as a seller and a buyer, bid between the project and sold it to eBay for market intermediaries. Being pioneers of online online auctions eBay has no competition, there are only a few strong direct competitors such as Amazon, and Ali-baba. Therefore, the company;s business model as that giant retailers a competitive advantage over others. Also the big economies of scale and