4.08 Questions
Ethan

9.
When a marketing- information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business’s.
A. Competition
B. Situation analysis
C. Sales forecasts
D. Profitability

11. One advantage to marketinginformation managers of using the internet to do research and gather data is that the process is.
A. Inexpensive
B. Restrictive
C. Regulated
D. Protected

12.
So a business can retrieve current customer and internal marketing information from a central location, it may use which of the following technological tools:
A. Presentation software
B. A database
C. Opt- in e-mail
D. A CAD program

13. Which of the following is a technology tool that allows a business to observe a customer’s internet activities:
A. Spam
B. Hyperlink
C. Cookie
D. Host

42. Why do many businesses place a cookie on a user’s hard drive when the user visits the business’s web site? A. To regulate the user’s access to information B. To make it easy for the user to find the website
C. To track the number of times the user buys a product
D. To guarantee that the web site is secure Explanation question 42.
C.

To track the number of times the user buys a product.
Many businesses that have web sites place a cookie, which is a type of information, on a user’s hard drive when the user visits that site. Then, the next time a user visits that site, the site’s computer recognizes the user because of the cookie. A business’s marketing-information managers use cookies to maintain user information and track how many times a user visits a specific web site or buys a product online. This type of data allows marketing-information managers to customize web sites in order to appeal to the preferences and habits of customers who are visiting their sites. Cookies make it possible for businesses to obtain marketing information. They do not make it easy for the user to find the web site, regulate the user’s access to information, or guarantee that web site is secure.

43. How can businesses use computerized databases to sort and organize information about customers’ purchases, brand preferences, and dollar amounts spent? A. To maintain sales strategies
B. To prepare financial reports
C. To develop inventory control plans
D. To customize its marketing efforts

Explanation question 43
D.

To customize marketing efforts. Many businesses use computerized databases to sort and organize information about customers’ purchases, brand preferences, dollar amounts spent, etc. The benefit to the business is that it can use this information to customize its marketing efforts and appeal to specific customers. For example,