because of its quality and price, however recently due to political relationships between China and Japan, people have witnessed a consistently decline in sales performance of Nissan in Chinese market. It is reported that ever since 2014, Nissan has a poor sales performance (Supeková, 2014). However, apart from the declining sales performance of Nissan in Chinese market, on the contrary, in Chinese market, there is a growing demand for vehicles. It is predicted that up to now, Chinese vehicle market…
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