4Ps, STP, Demographics & psychographics: price, product, place promotion STP: Segmentation, Targeting, Positioning Demographic: statistics that measure observable aspects of a population, such as birth rate, age distribution, and income Psychographic: differences in consumer’s personalities, attitudes, values, and lifestyles. Consumer research: Primary research (survey, focus groups, interviews, observational/qualitative/experimental research), secondary research Needs: a motivating…
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