Whole Foods Market in 2010: Vision, Core Values, and Strategy

1. What are the chief elements of the strategy that Whole Foods Market is pursuing?
The chief elements of the strategy that Whole Foods Market is pursuing are providing foods labeled natural and organic. Whole Foods executes that by offers the highest quality, least processed, most flavorful naturally preserved and fresh foods available. 2. Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)?
Yes, Whole Foods’ strategy is well matched to the market conditions. Their product line strategy is focused on providing natural, organic, and gourmet food and nonfood
Helping their customers out might be their main driver of success. What is a company without its customers? After years of eating processed foods and microwavable dinners it is hard for some to start eating healthy and cook proper meals. Whole Foods helps their customers out. They hold cooking classes, help with meal planning and shopping list, educate people on organic and natural foods. By teaching the public it lets them be aware of what they were doing before and also creating a market in people who may have never thought about organic foods. The company expresses the purpose of its business, which is not only to make a profit, but to create value for its stockholders, customers, team members, suppliers, investors, and the community and environment. 8. Does Whole Foods enjoy a competitive advantage over its 3 chief rivals—Wild Oats, Fresh Market and Trader Joe’s? Does the company have a winning strategy?
Yes, Whole Foods enjoys a competitive advantage over its rivals. First of Whole Foods is a name brand of the organic and natural grocery stores. When most people think of organic they think of Whole Foods, brand recognition. Whole Foods has double the amount of stores that all of its rivals has and Whole Foods now has locations around the globe. Since Whole Foods is a larger company it can offer products at a more competitive price point than its rivals.
9. What