Case 11
Whole Foods Market, 2005: Will there be enough organic food to satisfy the growing demand?

Summary
Whole food market is the world’s leading retailer of natural and organic food industry. A firm believer in the virtuous circle entwining food chain, human being and mother earth, they conduct their business true and consistent to their business mission and vision by producing the highest quality of products for its customers and high profits for its investors. Being a philanthropist and supporter of animal rights, Whole food market has established strong reputation with customers and suppliers. There are rivals in the industry and new entrants are seen penetrating the industry. At the time of the case (2005), Whole foods market
This in turn has lead to an increase in investors and voted as some of the best companies to work in.

The above mentioned are a sacred treasures to Whole Foods Market that separates them from their rivals. Careful research setup and products and excellent team-based environment are probably the secondary competencies they possess. However, these qualities are not rare as most other companies would employ this strategies to gain a competitive advantage.

SWOT analysis
|S | | | | |
|Links with investor and public community |Inability to find location with 40% college |
|Links with supplier | | | |degree holder for expansion | | |
|Excellent team-based environment | | | | | | |
| | | |
|well as its acceptance | | |Organic produce may not meet with growing |

| | | | |demand | | | | | | | | | | |Limited prime location | | | |

Answer
1 What are the best strategies to tackle the growing demand for organic