excess of $10 billion and employed more than 32,000 people. The financial benefits of creating a superhit game are immense but making one takes a company 18 to 30 months!1 Since a game can only be released every two years, companies recognize that failure would mean two years’ worth of sunk cost. They work hard to maximize their chances of success and keep pushing limits to make games with lifelike graphics, involved storylines and deep characters. Understandably, creativity and constant innovation…
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