Ways in which New Media has Changed Fashion Consumption Essay

Submitted By Shenique-Dawkins
Words: 325
Pages: 2
Discuss the ways that new media has changed fashion consumption

New media has abled us to feel more connected with what is happening in the world, particularly when it comes to social network sites. Within this essay i shall be discussing the topic of how new media has an affect on fashion trends and how fashion brands use media to increase there fashion consumption. This essay will also outline how celebrities are used to promote and also increase fashion consumption within the new media.

Media has gradually evolved into our every day life over the last century, from the moment we wake up until we go to sleep. The Mass Media is so worldwide it is normal for us to receive free newspapers and magazine on our journey to work and to walk past hundreds of billboards and advertisements displaying the newest trends within the world and of course the smartphone. Being able to access media on smartphones has helped mass media step up in the world which allows us to constantly interact on social network sites such as Facebook, Youtube, tumblr, blogging and the two new upcoming sites which i want to focus on Twitter and Instagram.

You can consume it based on wanting to look good or emulating a certain lifestyle – or you can consume it with intellect and interest, as a way of expressing yourself.’ (Susie Lau – StyleBubble) Marketing/branding/advertising strategies help to shape cultural and social consciousness
They enable people to re-imagine themselves in terms of a

Related Documents: Ways in which New Media has Changed Fashion Consumption Essay

Essay Anthropology: Doll and Blythe

Introduction
 In
 1972,
 the
 Kenner
 Corporation
 introduced
 a
 fashion
 doll
 onto
 American
 shelves
 that
 could
 only
 be
 described
 as
 innovative;
 sporting
 a
 large,
 oversized
 head
 and
 an
 eye‐changing
 mechanism
 controlled
 by
 a
 pull
 string,
 the
 Blythe
 doll
 was
a
marketing
disaster,
terrifying
girls
rather
than
attracting
them.
Blythe
was
 cast
 into
 obscurity
 until
 it
 came
 to
 the
 attention
 of
 a
 New
 York
 photographer,
 Gina
 Garan,
 in
 the
 1990’s.
 Garan
 started…

Words 4324 - Pages 18

Research Paper On Pop Culture

families in Indian subcontinent used to live as a joint family unit but that changed and we have nuclear families with parents and children. Living together was a taboo thing back than but due to the changes with time people started to accept it. Like It was mentioned earlier that time and situation changes how culture views certain things. Popular culture or Pop culture as we call it is basically people’s culture which prevails in modern society today. The content of popular culture is determined…

Words 713 - Pages 3

Mi Tiendecita de Moda Essay

MI TIENDECITA DE MODA ---Maria Alva’s fashion business Celso Silva(221535)，Dan Lin(220396)，Ivan Valverde(221258) Yinying Li(Sabrina, 220988)，Siwen Ma(Stella, 220799) Instructors: Ray Bennett，Duff Warren，Lisa Koster Schulich School of Business, York University 2015.8.12 Executive Summary This report provides an analysis and evaluation of the current Facebook fashion store Mi Tiendecita de Moda (MTM), which was ran by Maria Alva in Lima, Peru. Methods of analysis include PEST, PORTER FIVE…

Words 7006 - Pages 29

Case Study: Aquascutum Essay

Aquascutum Introduction Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace. The marketplace has been dynamic and competition between companies…

Words 3097 - Pages 13

CB REPORT 1 final Essay examples

Research has shown that the market share of manufacturers and exporters of fashionable apparel at a reasonable price is mainly dominated by the Asia-Pacific due to the economical labour. This region includes countries like China (leader manufacturer), Hong Kong, Philippines, Malaysia, Indonesia, Bangladesh, Sri Lanka, Pakistan, Thailand and India. The other major manufacturing nations were USA, Italy, Germany and Mexico (Fashion Products ca.2011) (See appendix 1). Recently, this market sector has been…

Words 3351 - Pages 14

Essay on Tobacco Industry Analysis

activities. In a study of the Australian public service, six months after the workplace smoking bans were brought into effect, it was found that moderate smokers reduced their cigarette consumption by an average of six cigarettes a day, and heavy smokers on average reduced by eight. This was a 29 and 27 percent drop in consumption. (Tobacco in Australia: Facts and Issues. 1998.) An environment such as the workplace, or nightclubs with smoking bans, can help reduce the uptake of smoking…

Words 2162 - Pages 9

Questions On Sociology

Culture: ways of thinking, feeling and behaving demonstrated through beliefs, customs and values that’s binds a society together Environment: physical setting of a society and also the psychological setting, how you feel, behave and think in situations. Time: measured in past, present and future, a constant in all societies, includes continuity and change Micro World: world you know through personal experience-family, friends, peers Macro World: world you know through public knowledge-media Power:…

Words 4405 - Pages 18

Essay about Monopoly Norwegian

organisation of the monopoly, the strategies wine producers may use to introduce new wines into the market, and the marketing levers that can be used to utilise the market opportunities are of special interest. The key informant techniques as well as official statistics are used. Findings – Comparing the outcome of the authors’ field research, done during the winter of 2010, with government statistics on wine consumption, it is clear that the competitive environment evolves daily. Consumers’ tastes and…

Words 6426 - Pages 26

Lacoste Case Study

Lacose, which produces apparel, was chosen for this. At first, it will examine the segmentation and identify target market for the company. The second purpose is to explain the role of internal and external factors affecting consumer purchasing decision on Lacoste. Due…

Words 3959 - Pages 16

Essay on Analysis: Brand and Promotional Culture

CHAPTER ONE Blowing Up the Brand Melissa Aronczyk & Devon Powers “New Branded World” Redux Only about a decade ago, popular understanding of brands and branding was largely confined to the products and practices of the corporate enterprise. When journalist and cultural critic Naomi Klein wrote the bestseller No Logo in 2000, a searing critique of the “new branded world” (3) of industrial influence, the focus of her attack was on how corporations’ transnational reach, predatory methods…

Words 8607 - Pages 35