huge market potential for vehicles companies, such as Volkswagen and Nissan as well as Honda. Under the prospective marketing situation, however, what’s sale performance of Nissan in this increasing trend? Clear evidence could be found from two perspectives: on one hand, it could be found that in terms of sales performance of Nissan in Chinese market, Nissan does not occupy absolutely advantages compared with other brands such as Volkswagen and Honda (Wang, et,al., 2011). Specifically, the following…
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