costs range between 30-45% of revenue. (India-Luxury-Review PDF pg. 13) * In contrast, other Asia economies i.e. Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam all have a consumer population that is lower when compared to India in terms of the elasticity coefficient. * Liquor has been an emerging industry among the younger professional male demographic as wells as traditionally wealthy families. * Companies have shown increased interest in lobbying efforts in order…
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