Video Game History
The video game industry was born in 1970s. Atari and Namco were the notable players in the industry who introduced video games to teenagers in form of arcade game in malls and video arcade. Several players entered the market in 1980s and 1990s and also the personal computer games where introduced due to popularity of PCs. But the Drastic change in the industry was the entry of Sony’s gaming console Play Station and Microsoft’s Xbox. Both of this game consoles were more technologically advanced than other companies in the industry. The relentless pursuit of superior technologies became the convention that drove the industry’s dynamics. Nintendo want to adopt a vastly different viewpoint about the future development of game industry.
Nintendo Introduction
Nintendo is a Japanese company that has been a dominant player in the video game industry since the launch of Super NES in 1991. In 2001, when Sony, Microsoft and Nintendo released their latest products, Sony’s PlayStation 2 (“PS2”) emerged as the clear winner, outselling Microsoft’s Xbox and Nintendo’s GameCube. Nintendo was neither able to compete with Sony’s PS2 nor Microsoft’s Xbox. Because of this, Nintendo was forced to change its approach to video games and adopted a vastly different viewpoint about the future development. Its new strategy was to target non-gamers in order to create a bigger market. Hence, it developed simpler games, which would require an easy-to-use controller and could be set up easily. In 2004, Nintendo introduced a new handheld gaming device (“DS”) which was a touch-screen that gamers
Subject: The Home Video Game Industry: Industry Analysis History In 1949 the video game was thought of for the first time by an engineer named Ralph Baer but it would be years before video games would enter the spotlight.1 In 1972 Steve Bushnell started the first gaming company Atari. Until 1978 there were very few games for the home system. In 1982 Atari releases a newer version and sales start to sore. In 1985 Nintendo enters the market with the NES. Nintendo still outsells both companies…
Interactivity and Nostalgia on Video Game Industry The simple imagery of two bars sliding up and down opposite sides of a screen bouncing a square ball back and forth has become iconic. In the same vein, the image of a plump plumber with a handlebar moustache, tomato-red hat and thick Italian accent has also become familiar to anyone remotely aware of the existence of video games. Since the early 1970’s and the creation of video games like PONG, the video game industry has seen much economic growth…
OF HOW TO RETAIN EMPLOYEES IN THE VIDEO GAME DEVELOPMENT INDUSTRY Prepared for Tatyana Romanov Human Resources Manager AE Sports Prepared by Joana Guray Senior Consultant Bieber Fever Consulting April 5, 2011 April 5, 2011 Ms. Tatyana Romanov Human Resources Manager AE Sports 8382 156 Street Surrey, BC V3S 3R7 Dear Ms. Romanov: SUBJECT: SUBMISSION OF REPORT ON HOW TO RETAIN EMPLOYEES IN THE VIDEO GAME DEVELOPMENT INDUSTRY Bieber Fever Consulting presents…
IN THE VIDEO GAME INDUSTRY Caleb Goetzen American Intercontinental University Professor Carol Sagers March 31, 2013 Abstract The purpose of this paper is to identify issues that impact the marketing success of the video game industry and to address potential ways to overcome barriers and obstacles that hinder these companies. Economical restrictions are reviewed and how they play a key role in marketing development for video game products. MARKETING IN THE VIDEO GAME INDUSTRY While…
THE DIGITAL FORESHADOW By definition video games have sold almost as much as the gross domestic income from Hollywood in the year stated. There is the possibility that video games may induce violent behavior in individuals and that being said are they really an art form. They are. Video games have helped to improve the PC, making it a necessity to have a certain level of quality in a home computer, based on consumers’ demands for the quality of gameplay. This coming from the advancement…
Video games entrepreneurship offers a chance to change the paradigm of seeing video games as having only entertainment value by creating video games that combine entertainment with advertising, socializing on virtual communities, providing therapy sessions for people with physical limitations and learning stimulation for students. Video games entrepreneurship offers a chance to change the paradigm of seeing video games as having only entertainment value by creating video games that combine entertainment…
The Compare of Two Art Forms -- Video Game and Movie What kind of art can compare with movies? Maybe the best answer is video games. Times are changing; video games became a kind of art nowadays. Playing video games or computer games became a universal way and a kind of fashion to kill time. However, may people doubt that computer games or video games became a kind of art. In fact, comparing with the movie, they share many similarities. One important similarity is the original stage of them. When…
Microsoft are too much focus on niche markets which restrict them from increasing in other user groups. Sony and Microsoft should aim to increase their game diversification in order to attract more customers and to be more competitive. According to the customer survey in 2011, the results reveal the change in buyer market served in video game console industry which shows that the majority age group of console players is ranged from 12-30 and there are even 26% players aged of 55-64. However, hardcore gamer…
Scott Locke The Evolution of Video Games Boxer, S. (2011, May 16). La noire – review. Retrieved from Guardian.co.uk. This video game review from the Guardian’s website exemplifies the thoughts many top video game reviewers have had on the recent release of Rockstar Games’ L.A. Noire. Believing that the game is more of an interactive drama than a traditional video game, Boxer asserts that the use of real expressions of the actors providing character voices creates a rich, deeply engaging experience…