USE OF SOCIAL MEDIA TO IMPROVE KNOWLEDGE SHARING IN MULTINATIONAL ORGANIZATION

TABLE OF CONTENT 1. INTRODUCTION OF SOCIAL MEDIA………………………………………………..3 * Definition of Social Media and the Different Types of Social Media 2. BUILDING SOCIAL CAPITAL………………………………………………………….4 3. IMPROVING KNOWLEDGE SHARING………………………………………………5 * Knowledge Sharing through Social Media * Description and examples of how Multinational Corporation uses Social Network Sites (SNSs) to share knowledge information of the organization. 4. SUPPORTING INNOVATION…………………………………………………………7 5. PROBLEM SOLVING…………………………………………………………………..8 6. RISKS OF USING SOCIAL MEDIA…………………………………………………..9 7.
With social media, it provides an effective platform for social and real-time interaction between people in the forms of chatting, blogging, telephone conferencing, etc. Social media can help organization form team of experts to work together and share their tacit knowledge virtually without any burden on cost. One of the examples of the company that uses social media to aid in their development is Unisys, where their CEO started off with using a social communication tool to communicate with his employee and later they developed an internal blogging system named Unisys and it is popularly used by all in the company to communicate and share knowledge. This in turn encouraged organization learning. (Opoku and Fortune, 2011) cited in (Lopez et al., 2007) that organization learning can be described as a dynamic process of creation, acquisition and integration of knowledge aimed at the development of resources and capacities that contribute to organization performance. Pemberton, also pointed out that, organizations develop new knowledge and core competencies in order to gain competitive advantage through organizational learning (Pemberton et al., 2001)

4. Supporting Innovation Organizations remain competitive through innovation, new ideas and creation by utilizing social media tools. Social media tools have allows people to think and source for advises out of the box. This sequentially can drive creativity and handle