BUS378: Knowledge and Organisational Learning

Risks and benefits of social media on a Multinational Corporation

Student Name: Tan Pei Si Jalyn
Student Number:
31726715

Date Due: 9th July 2012

Lecturer Name: Mr Gerard Chan
Word Count:
2366

Table of Contents
INTRODUCTION 3
SOCIAL MEDIA 3
USAGE OF SOCIAL MEDIA TOOLS 4
CREATE KNOWLEDGE SHARING 4
BUILD SOCIAL CAPITAL 5
SUPPORT INNOVATIONS 5
AID PROBLEM SOLVING 5
APPLYING THE THEORY 6
RECOMMENDATIONS 7
RISK AND BENEFITS 8
CONCLUSION 9
BIBLIOGRAPHY 10

Introduction
The world of work revolves not only around getting the job done but also about the social interaction between people to optimize and innovate the business to a different
In order to support innovations, a platform has been established to allow interaction between the different business units. Only with the interaction, parties can understand and work with each other better. This also encourages creativity, which in return will develop more innovative ideas for a start. With the ideas, implementation plan can be establish and help innovate the process of the company making the environment a better workplace to work in.
Aid problem solving
The first obstacle in problem solving is to identify the problem. By knowing the problem, one can then find out the root cause and rectify the problem. With the communication platforms, tracker can be placed to collect data on the usage. Such as the readership of the information placed on the blog comparing with the comments the reader input. This will reflect the engagement of the article – is the article engaging that the readers are commenting? Together with the feedback section which employees’ input s significant, suggestion can be given by the employees to the management who in turn will seek a consultative approach in problem solving.
Applying the theory
According to Nonaka (1991), he forwards a notion of a knowledge-creating company based on continuous innovation through