association with another basketball league the BAA changed its name to the National Basketball Association or in short NBA. With great leadership and aggressive marketing efforts the small league of 11 teams has blossomed into one of the most, if not the absolute most, successful sports entertainment organizations in the world. “It features 30 teams throughout the United States and Canada, and currently has offices in China, South Africa, England, Turkey, Spain, Mexico, France, and Moscow” (www.nba.com)…
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