MIKE’S COFFE SHOPPE
JULY 28, 2015
ELISA MARTINEZ

Executive Summary After carefully analyzing your Coffee Shoppe, I have found several aspects that are considered strengths and weaknesses. Tim’s Coffee Shoppe has already established its presence in the busy downtown area of Sunnydale, Illinois. The shop is located by a large college and Horvath and Arbanes Station, which are major bus stations. The shops’ location is great because of the steady traffic flow throughout the day and it is accessible from several parts of town. The shop is lacking a few technological updates as well as organization. From my analysis, I concluded that only accepting payments in the form of cash is making you lose some of your potential customers. The shop should accept several forms of payments to better accommodate the customers’ preference and increase revenue. Everything should be done electronic with hardcopies as back-up documents. The shop is spacious all around, however the back rooms are cluttered, especially in the storage area. If you could clear the clutter, you would have more room for storing supplies. As far as management, you have ten employees and the majority of them seem satisfied with their employment there but you can sense the morale is low. It would be in wise to seek new employees or assign current employees, who are strong in leadership to management positions. Regulations are very important, and you should consider these a serious matter. You want to enforce the rules and make sure they are visible at all times. Overall your shop has a good reputation in Sunnydale and with the right marketing strategies, budgeting, goal setting, affordable prices, tasty menu selection, and outstanding customer service your business will continue to prosper.

Regulations
Summary

Timecards
Obscured Legal Posters
Bulletin Board
Federal 940
Income Tax
Training Notices
Inspection Certificates
Employment records incomplete
Organization of Storeroom

Action Items

Time Cards should be in a secure location
Training notices, inspection certificates and legal notices post as required.
Bulletin board cleaned up.
Employment eligibility forms filled out correctly and verify all employees’ documents.
Make sure all the taxes are correct.
Training Notices should be posted and seen by all employees.
Inspection Certificates should be properly posted.
Complete all employee records.
Store room needs to be organized and OSHA