4 OUTLINE CONTENT

1 Be able to use a variety of sources for the collection of data, both primary and secondary

Primary sources: survey methodology; questionnaire design; sample frame; sampling methods; sample error
Secondary sources: internet research; government and other published data; by-product data
Storage: security of information; data protection issues; ethical issues

2 Understand a range of techniques to analyse data effectively for business purposes

Representative values: mean, median, mode; calculation from raw data and frequency distributions using appropriate software; using the results to draw valid conclusions
Measures of dispersion: standard deviation for small and large samples; typical uses …show more content…
b. Scope/ limitations of your plan, Discuss storage i.e. security of information; data protection issues; ethical issues
c. All sources of data to be used either primary or secondary.
d. A complete methodology of the primary data collection techniques to be used.
e. The methodology and questionnaire adopted should be justified in terms of being appropriate to the task and the context of chosen organization.
f. Sample frame to be used for data collection should also be justified.
g. While preparing the questionnaire go through the, guidelines provided in the handouts given
• Check the validity of the survey methodology or the questionnaire prepared by consulting your tutor. In addition to this give your own analysis to justify your research methodology.

• This task should be completed by 6th November 2012.

Learning Outcome Tested

LO1 Be able to use a variety of sources for the collection of data, both primary and secondary

1.1 create a plan for the collection of primary and secondary data for a given business problem

1.2 present the survey methodology and sampling frame used
1.3 design a questionnaire for a given business problem

Assessment Criteria – Unit 6, Assessment 1

Grade Descriptors Evidence
Pass:
LO1 Be able to use a variety of sources for the collection of data, both primary and secondary

1.1: Create a plan for the collection of primary and secondary data for a given business problem
1.2: Describe and