Unit 3 P2 Constraints in Marketing

When you have set up a business, the one thing that needs to be done to get your product known is marketing. But when you are involved in the marketing process, there are some rules which you need to follow.
Sale of Goods Act 1979
In the ‘Sale of Goods Act’ it precisely says that all goods should be of satisfactory quality, and to also be fit for purpose. This means that when a customer buys the product, it must work to the customer’s needs, and not to break after the first use. Also in the Sale of Goods Act, it specifies that the product should be fit to a specific purpose that the seller agrees with the customer. An example of this is if you specifically asked for a printer that would be compatible with your computer. And if any of these rules are broken you have the right to reject it and get your money back or you can have it repaired or replaced.
Trade Descriptions Act
The Trade Descriptions 1968 is an Act of the Parliament of the United Kingdom which prevents manufacturers, retailers or service industry providers from misleading consumers as to what they are spending their money on. In the Trade Description Act, it specifically says that the manufacturers of the product must provide correct information of the way the product is made, what they are made of, if the product is fit for purpose (strength, performance etc.), any characteristics the product holds, where the product was made, when the product was made, information about the product history (if been reconditioned etc.)
Consumer Credit Act 2002
The Consumer Act 2002 protects the rights of consumers when they purchase goods on credit, and all traders that offer credit, must obtain a license from the OFT (The Office of Fair Trading). The definition of credit is the ability of a customer to obtain goods or services before payment, based on the trust that payment will be made in the future.
The OFT covers many things, including:

The form and content of the agreement
The method of calculating APR (Annual Percentage Rate)
The guidelines for lender, as in the extortionate credit bargains.

Data Protection Act
The Data Protection Act 1998 is an act of Parliament which defines UK law on the processing of personal data on identifiable living people. This personal data is any information held by a company that relates to an individual. Personal data is often collected when an individual completes the purchase of a good or service from a company. It can consist of contact, bank or any other necessary details needed to facilitate an exchange. So, if a customer of a soft drink enterprise rang up the manufacturers to as a question, these