Quantitative Marketing and Economics, 1, 93–110, 2003. # 2003 Kluwer Academic Publishers. Manufactured in The Netherlands. Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments ERIC T. ANDERSON* University of Chicago, Graduate School of Business, 1101 E. 58th Street, Chicago, IL 60637, USA E-mail: Eric.Anderson@gsb.uchicago.edu DUNCAN I. SIMESTER Sloan School of Management, MIT, 38 Memorial Drive, E56-305, Cambridge, MA 02142 E-mail: simester@mit.edu Abstract. Although the…
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