Marketing Management -1 Group Project
Analysis of Paytm marketing strategy and market landscape

Section 2 Group 2
ABHIJEET KISHORILAL CHANDAK FT162002
ANKIT VASANT GALA FT162016
CHUKKALURU VENKATA NARYANA REDDY FT162030
KAPIL RAMANI FT162046
P M RAJESH FT162060
REETU CHOPRA FT162074
SRIKAR MALAPAKA FT162089
VIGNESH GANAPATHY VENKATESAN FT162103

CONTENTS

1. Analysis of existing STP Strategy of Paytm
2. Environmental analysis (PESTLE) of Paytm
3. Challenges Paytm is facing currently
4. SWOT analysis
5. Marketing issues that Paytm needs to take up and resolve
6. Growth plan
7. References

Introduction
PAY Through Mobile or better known as Paytm was launched by the One97 Communications in order to facilitate mobile and DTH recharging. Headquartered in Noida, this company was founded by Vijay Shekhar Sharma in 2010. Gradually Paytm started foraying into
Growth Strategy:
As it is projected, PayTm is most likely startup to kill peer to peer Cash Transcations especially in small value. With coming years , and with more range of a lucrative openings to place themselves as a payments partner in workflows in the real world
It is likely that they can enter into various other options
Travel related transcation : Standing in a queue for bus tickets, railway tickets is a big problem in a country like India .PayTM can link their wallet to the Bus tickets, railway ticket -offline will be the next thing they can look forward. They have already integrated their platform to provide online bus tickets. Partner with the incumbent like Uber for cab serives have proven effective for them as a growth strategy. They are in talks with IRCTC to add PayTM wallet as a payment option while purchasing their tickets.This will increase the ease of