earnings, as of December 2011, is a profit of $51.8 million, leaving them in a very sustained and stable position. This report will cover the strategic analysis, direction and objectives of Virgin, the key broad business level and international strategies, the strategic implementation and the issues it brings along with it, and finally, the strategic evaluation. 2. Strategic Analysis 2.1 External Analysis 2.1.1 General Environment The PESTEL model refers to factors in the…
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