consideration the added costs of fair-market and a larger distribution ring (VCC, n.d), which affects their pricing. To promote their products, they focus on the internet, applications and social media contests to integrate their brand with the hottest trending technology (i.e. Instagram, Facebook, etc…). Starbucks can be found on military bases around the world and have more than 1500 stores currently operating in China (Mourdoukoutas, 2013), along with multiple stores throughout all of Asia and the U…
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