future of one of the companies restaurants who’s performance is lacking, Hamburger Haven in Windham, Ohio. The restaurant is struggling with several factors, most importantly customer service and efficiency, while continuing to be unprofitable. McCormick must analyze all aspects of the company and the surrounding environment, along with the fast food industry in order to decide on the most effective strategy for the future of the restaurant. Upon analysis of the fast food industry it is clear, the industry…
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