now defining its target as being the 'undisputed leader in world travel'. This mission is, of course, wider than being merely an airline with good customer relations and service. Although with the inherent danger of being too widely defined, it is suited to an age when the face of travel is changing dramatically. Already, competition has seen airfares come down, but this has not eased competitive pressures within the air travel industry. Airlines are seeing less and less profit per person, leading…
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