Study May 27, 2012 Week 5: Case Study Mattel started off in 1945, in a garage in California. Mattel is a world leader in the manufacturing and marketing of family products. The company is well-known for its toy brands, such as: Barbie, Fisher-Price, Disney, and Hot wheels to name a few. The company has annual revenue of about 6 million billion. Recently Mattel has faced some ethical problems due to recalls, and problems with partners. Mattel will have to make some changes in order to move…
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