Chief Executive, Lei Jun, says that this crowd sourced innovation is “by the people, for the people” (Pike, 2014). In today’s post-modern environment, they have all the tools, an industry and an era that feeds and fuels healthy competition, technology them to understand their stakeholder and their needs and desires. All these tools allows to create a system to which allows for interactive communication can exists. In this essay, through the aid of several examples illustrate how Asian marketers and…
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