slogan is, “Beer is our passion, our heritage and our future”. (www.molsoncoors.com.) Molson Coors is a North American company, but operates out of five business segments which include, U.S, Canada, Central Europe, the UK and MCI. It currently has thirteen brewing companies in Europe, nine in the U.S, eight in Canada and four international locations. Headquartered in Denver, Colorado, it was formed in 2005 by the merger of Molson of Canada, and Coors of the United States. Molson originally had nineteen…
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