The Boston Beer Company, a.k.a., Samuel Adams was founded by Jim Koch in 1984 and the product, Samuel Adams Boston Lager made its first appearance in 1985. Jim Koch came from six generations of brewers. In 1984 the beer selection was much different than it is today. “The only options for domestic beer were pale lagers from the mass market brewers. To find a flavorful, "better beer", there were only a handful of imports like Heineken and Beck's that were thought of as the only option for quality beer. American craft beers were virtually non-existent, or still in the basements and kitchens of a few spirited brewers. There were virtually no widely distributed micro brewed beers.” (www.samueladams.com) In the beginning, the company had two employees, the founder Jim Koch and his partner, Rhonda Kallman. They went bar to bar selling their product and its popularity caught on very fast. At end of 1985, sales reached over 500 barrels and were being distributed not only in Massachusetts, but in the majority of New England and even Germany. By the year 1988, the company was able to build a small brewery in Boston and sold over 36,000 barrels. Now, it employs about 900 people with breweries in (its hometown of) Boston, MA, Ohio and Pennsylvania. The product Samuel Adams is available throughout the country and in over 20 foreign countries. The popularity is increasing for the company and in 2011 it launched a brand called Angry Orchard. Although with increasing popularity there are tough competitors out there. Anheuser-Bush and Molson/Coors are two companies giving Samuel Adams a push to be a better beer company. Molson Coors has set itself up to be one of the two major competitors with over 350 years of brewing beer. The companies’ slogan is, “Beer is our passion, our heritage and our future”. (www.molsoncoors.com.) Molson Coors is a North American company, but operates out of five business segments which include, U.S, Canada, Central Europe, the UK and MCI. It currently has thirteen brewing companies in Europe, nine in the U.S, eight in Canada and four international locations. Headquartered in Denver, Colorado, it was formed in 2005 by the merger of Molson of Canada, and Coors of the United States. Molson originally had nineteen different brands, and Coors had thirty-six. Over the years it worked together to become the seventh largest brewing company by volume. Its signature and most popular brand is Coors Lights, but include other popular brands like Molson Canadian, Miller Coors and Blue Moon. The current CEO of Molson Coors is Peter Swinburn, and he has held the position since July 2008. He believes there are four major values that will help the company continue to grow, which include passion, creativity, excelling, and quality. These values have come from experience and knowledge in the beer company on Mr. Swinburn part, and the belief and desire to want to not only stay competitive but to surpass all competition. Anheuser-Busch is the number one American brewer, holding 47.6% share of the United States beer sales to retailers. It is considered a juggernaut in the global beer market. The cost-cutting management team at Ab InBev has enabled them to go from a regional beer brand to the largest brewer in the world. Anheuser-Busch, based out of St Louis, Missouri, operates twelve breweries across the United States. The three areas in which Anheuser-Busch focuses on for corporate responsibility are promoting alcohol responsibility, preserve and protect the environment, and to support local communities. Anheuser-Busch is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and operates under the Anheuser-Busch name and logo. (www.anheuser-busch.com). The other two competitors do not openly promote supporting local communities and protecting the environment. All three do promote drinking and promoting alcohol responsibly. Globally Ab InBev has operations in twenty-three