mdcv dv jd vmd vdv mdc vmdfn mfv fngm v md vmn mc v c v fPart of the Popeyes media strategy has been to use “real” people in advertisements. For its new campaign, the Popeyes spokesperson is “Annie the Chicken Queen,” a straight-talking, feisty Southern black woman telling it like it is about her chicken. “I work my fanny off making this chicken perfect,” she says, “and they practically give it away.” AFC Enterprises is the parent company responsible for developing, operating and franchising…
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