Take Will King, of King of Shaves, for example; King has had sensitive skin since he was young, and shaving has constantly proved a problem for him, until he was recommended to use his girlfriend’s bath oil; Light bulb, King found his gap in the market and started his company selling shaving oil. Identifying an opportunity can also occur when you witness a product or service on offer in a different market, or country, that is unavailable in your sector3. Stephen Waring, founder of Green Thumb, discovered…
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